Client Results
WSFS
Philadelphia Sign Drives Successful Bank Conversions for WSFS
WSFS Bank is a regional bank headquartered in Wilmington, Delaware. It is one of the oldest banks in the United States, having been founded in 1800. WSFS Bank offers a wide range of financial products and services, including checking and savings accounts, loans, mortgages, credit cards, and wealth management. The bank has a strong presence in Delaware, Pennsylvania, and New Jersey, with over 100 branches and ATMs. WSFS Bank is known for its commitment to community involvement and its focus on providing personalized service to its customers.
Philadelphia Sign, part of the PSCO Sign Group, was awarded a significant signage brand conversion program for WSFS Bank, encompassing 26 locations in the Philadelphia and South Jersey area. The project involved rebranding former Beneficial Bank branches to the WSFS brand, a complex undertaking that required meticulous planning and execution.
Philadelphia Sign’s scope of work included the design, fabrication, and installation of various signage elements, such as ATM surrounds, pylons, and channel letters. To ensure a cohesive brand identity, we assisted with exterior painting, patching, and directional signage, including drive-thru ATM signage.
Despite a condensed timeframe, Philadelphia Sign successfully completed the brand conversion project on time and with minimal punch list items. Our world-class project management team, combined with the dedication of our engineering and production crews, played a crucial role in achieving this successful outcome.
Key Achievements:
- Seamless Brand Conversion: The project successfully transformed former Beneficial Bank branches into WSFS Bank locations, maintaining a consistent brand identity across all sites.
- Efficient Project Management: Our team’s expertise in project management ensured timely completion and minimal disruptions to bank operations.
- Comprehensive Signage Solutions: We provided a comprehensive range of signage elements, including ATM surrounds, pylons, channel letters, and exterior signage.
- Attention to Detail: Our team’s dedication to quality and attention to detail ensured a high-quality finish for each location.
This successful brand conversion project demonstrates Philadelphia Sign’s ability to deliver complex signage solutions on time and within budget. Our expertise in project management, engineering, and installation ensures that our clients receive the highest quality service.
