Client Results
PSFS Sign – Custom LED Retrofit Light Fixture
Shining a New Light on History: The PSFS Building’s Iconic Sign
Completed in 1932, the PSFS Building, a National Historic Landmark, was Philadelphia’s first modern skyscraper. It is instantly recognizable by its iconic rooftop sign: two sets of 26-foot-tall illuminated “PSFS” letters. White by day and red by night, these initials of the Philadelphia Saving Fund Society were a beacon in the city skyline, visible for 20 miles and serving as a symbol of Philadelphia for generations.
When Loews Hotel acquired the building, they recognized the sign’s significance and pledged to preserve it. However, maintaining the aging neon lights became increasingly challenging and expensive. Enter Philadelphia Sign, part of the PSCO Sign Group, tasked with finding a solution that would honor the past while embracing the future.
After many mockups and field tests, Philadelphia Sign engineered LED fixtures that perfectly replicated the original neon’s vibrant glow while simultaneously offering Loews the exciting new capability of changing the sign’s color to suit any occasion or celebration.
Completing the LED retrofit transformation allowed the PSFS letters to shine brighter than ever, and soon, the hotel had an exciting opportunity to showcase this new capability. When Philadelphia hosted the NFL draft, the city requested a memorable tribute: turning the iconic red letters blue. Philadelphia Sign facilitated the conversion, marking a historic moment in the sign’s 84-year history.
Once again, the PSFS Building is showcasing its support for the city by transforming the Philadelphia skyline! As the Eagles head into the playoffs, the iconic rooftop sign has been lit up in a vibrant green, offering a dazzling display of team spirit.
While the sign always returns to its signature red, the possibilities for future displays are endless. Philadelphia Sign is proud to partner in these vibrant displays of community spirit, which illuminate the skyline and bring people together.
