Client Results
Michaels
Keeping Creativity Bright Across North America for National Retailer
Michaels Stores, a leading North American arts and crafts retailer with over 1,300 locations, is a one-stop shop for creative individuals. Founded in 1973, they empower people to bring their artistic visions to life with a vast array of crafting supplies, hobby essentials, and seasonal décor. Maintaining such a large retail footprint requires a reliable signage partner to ensure brand consistency across locations and address ongoing maintenance needs.
Partnering in Michaels’ Success
PSCO Kieffer, part of the PSCO Sign Group, is a proud national signage partner of Michaels and delivers comprehensive signage solutions. We offer a complete package for new store builds and remodels, ensuring brand consistency and timely project completion. Our services extend to ongoing maintenance and repairs, keeping Michaels’ storefronts vibrant and inviting.
New Stores: Building the Michaels Brand
Our team seamlessly manages all retail signage and branding needs for new Michaels locations. We meticulously review local building codes and current brand guidelines to create a customized signage proposal. This includes temporary signage to generate excitement for the upcoming store opening. Working collaboratively with Michaels’ team, we ensure signage installation aligns perfectly with the grand opening schedule.
Store Refreshes: Maintaining Brand Relevancy
As Michaels refreshes existing stores, we ensure a smooth transition. Our process begins with a thorough evaluation of the existing signage at each location, which guides the development of a comprehensive plan that may include replacing channel letters, tenant panels, and other signage elements. We handle everything from acquiring necessary permits to installing new signage, all while keeping their customers informed through temporary banners. Our services encompass the complete new signage lifecycle, including removal of old signs, disposal, and any necessary facade patching and painting for the perfect finish.
Expert Service and Maintenance
Our maintenance and lighting team offers a full suite of sign services to ensure the continued functionality and visual appeal of Michaels’ entire signage portfolio. From lighting repairs to evaluating damaged faces, we collaborate with their team to determine the most cost-effective solutions for ongoing service needs. We assess the repair versus replacement cost, particularly for signage that may not reflect the current brand identity.
By partnering with PSCO Kieffer, Michaels Stores benefits from a single source for all their signage needs. Our expertise helps them maintain a consistent brand image across their extensive retail network, allowing them to continue inspiring creativity in their customers.
Learn more about PSCO Sign Group’s capabilities for national retail signage.
