Client Results
McDonald’s
Large-Scale QSR Digital Menu Board Conversion
As one of the nation’s largest project integrators, Davaco turned to Philadelphia Sign, part of the PSCO Sign Group, after the successful execution of their Starbucks digital menu board replacement program. Philadelphia Sign’s expertise in QSR signage and project management proved invaluable in delivering a seamless transition.
Key Program Highlights:
-
- Comprehensive Management: Our team managed the entire process, from removing outdated menu boards to installing new digital menu boards.
- Enhanced Customer Experience: The new digital menu boards provided an interactive and engaging customer experience, boosting sales and satisfaction.
- Aggressive Timeline and Budget: Our team met tight deadlines and stayed within budget, despite the complex nature of the project.
- Dedicated Team: A skilled team of field project managers and support staff was assembled to ensure program success.
- Scalability: The program initially focused on signage replacement but quickly expanded into a nationwide construction remodel.
Our team successfully delivered the McDonald’s program, upgrading 545 sites across 12 states in just 36 weeks. By consistently completing an average of 15 sites per week, we exceeded our monthly goal of 60 sites. Overcoming logistical challenges and tight deadlines, we were proud to support McDonald’s, a global QSR leader, in its menu board modernization initiative.
