Target’s Iconic Pylon Signs: A Testament to Expert Sign Engineering and Longstanding Partnership

Target has entrusted Philadelphia Sign, part of the PSCO Sign Group, for decades with their comprehensive signage needs. From towering pylon signs that guide customers from afar to meticulously crafted channel letters and the iconic illuminated bullseye, PSCO delivers turnkey signage solutions for Target’s new store builds and remodels nationwide. Our expertise in sign engineering ensures that every project, large or small, meets Target’s high standards of quality and brand consistency.

Project Spotlight: Engineering Excellence in a 120′ Freestanding Pylon Sign

A prime example of our collaborative work is the 120′ freestanding pylon sign in Lowell, MA. Philadelphia Sign was deeply involved from the project’s inception, providing crucial sign engineering expertise for the initial design. Originally, the structure was engineered to accommodate four tenant signs beneath the prominent Target bullseye logo. After successful completion and erection, Target sought to expand the sign’s functionality, requiring the integration of two additional tenant signs. This expansion demanded meticulous sign engineering analysis. Our team conducted thorough structural assessments, identifying and implementing the necessary reinforcements to ensure the pylon sign’s stability and longevity. This proactive approach highlights our commitment to delivering safe, reliable, and adaptable signage solutions.

The Power of Expert Sign Engineering:

The Lowell pylon sign project underscores the critical role of expert sign engineering in creating impactful and lasting signage. From initial design and structural analysis to reinforcement planning and installation, our team’s expertise ensures that Target’s signage remains a powerful and effective brand ambassador.

Unwavering Partnership and Brand Evolution:

We are immensely proud of our enduring partnership with Target. Our skilled installation team played a vital role in Target’s nationwide brand refresh, applying new faces to existing signage, including pylon signs, ensuring a consistent and updated brand identity across the United States. This project demonstrates our ability to seamlessly adapt to evolving brand requirements while maintaining the highest standards of craftsmanship.

At PSCO Sign Group, we are dedicated to providing Target with exceptional signage solutions, leveraging our decades of experience in pylon signs and sign engineering. We look forward to continuing our partnership and helping Target achieve its branding goals for years to come.