Ensuring Consistent Brand Identity Through Interior & Exterior Signage

Since its inception in 2013, Black Sheep Coffee has experienced rapid growth, evolving from a London-based upstart to an international coffeehouse chain. The company’s commitment to specialty-grade Robusta beans and a unique brand identity allows Black Sheep Coffee to offer a distinctive customer experience across its cafés, kiosks, and cocktail bars.

In the highly competitive coffee shop industry, strong branding is paramount. Black Sheep Coffee understands the critical role that visual identity plays in attracting customers and fostering brand loyalty. To maintain brand consistency and impact as they expanded, Black Sheep Coffee sought a reliable partner with national capabilities to deliver outstanding branding solutions in diverse local markets. They needed a partner to translate their established brand standards into effective and compliant signage for each new location.

PSCO Kieffer, part of the PSCO Sign Group, was selected to partner with Black Sheep Coffee on their expansion, including their new location in Texas. PSCO Kieffer’s expertise as a turnkey signage partner and industry expertise made them an ideal choice. This project highlights PSCO Kieffer’s ability to manage all aspects of the signage process, ensuring a seamless and successful opening for Black Sheep Coffee.

The project began with a thorough review of Black Sheep Coffee’s existing brand standards. PSCO Kieffer’s team then conducted site-specific surveys for the Texas location, taking into account local regulations, building architecture, and visibility requirements. Based on these findings, PSCO Kieffer developed detailed, site-specific drawings that outlined the proposed exterior signage and interior branding elements.

The proposed signage plan encompassed a range of solutions designed to enhance Black Sheep Coffee’s brand presence and customer experience. For the exterior, this included:

• Monument Sign: A prominent freestanding sign that identifies the location and enhances visibility from the street.
• Storefront Signage: Eye-catching signage, including channel letters and logo displays, clearly communicates the brand and attracts customers to the entrance.

For the interior, PSCO Kieffer provided Interior identification signs to help customers navigate the space and locate key areas such as ordering and pickup counters.

Once the Black Sheep Coffee team approved the signage plan, PSCO Kieffer managed the process, including permitting, fabrication, and installation. This turnkey approach ensured the project was completed on time, allowing Black Sheep Coffee to focus on other aspects of its grand opening.

PSCO Kieffer is proud to partner with such a unique and growing brand, delivering high-quality signage solutions that enhance their brand identity and customer experience.

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